AH
Dr Amelia Hartley
Founder & Principal Dentist
BDS (King's College London). Twenty years in cosmetic and restorative dentistry, and the calm voice behind countless first-timer smiles.
Our studio
An independent studio with one quiet obsession: your comfort.
We're not a chain, and we never want to feel like one. Ivory & Arch is a single, light-filled clinic on Welbeck Street where the same faces greet you every visit.
2011
year we opened
1
studio, never a chain
The story
Built by a dentist who was tired of the conveyor belt
Ivory & Arch began in 2011 when Dr Amelia Hartley walked out of a busy corporate practice and into an empty Georgian consulting room on Welbeck Street. She'd grown weary of ten-minute appointments and treatment targets, and wanted to build somewhere that felt more like a calm consulting room than a factory line.
The name says it plainly: ivory for the smiles we care for, arch for the gentle curve of a healthy bite — and for the elegant Marylebone arches just outside our window. Fifteen years on, we're still independent, still on the same street, and still giving every patient the time they deserve.
Today a small, hand-picked team carries that ethos forward: unhurried care, honest advice, and cosmetic work refined enough to be invisible. We measure success not in throughput, but in how many nervous patients learn to relax in the chair.
What we believe
Three principles we won't compromise
01
Honesty over upselling
We'll only ever recommend treatment you genuinely need, costed up front and in plain English. If watchful waiting is the right call, that's what we'll say.
02
Gentleness as standard
From effective numbing to a calm soundtrack and clinicians trained in anxious-patient care, every detail is designed to take the dread out of dentistry.
03
Craft you can't see
The best cosmetic dentistry looks like nothing happened at all. We work with master ceramists and obsess over the millimetres so your smile simply looks like you, at your best.
The people
Familiar faces, every visit
A small team by design — so we get to know you, and you get to know us.
JO
Dr James Okafor
Implant & Restorative Dentist
A meticulous surgeon with a gift for putting people at ease. Leads our implant planning and complex restorative cases.
SP
Sofia Pereira
Lead Hygienist
Gentle hands and a coach's encouragement. Sofia has helped hundreds of patients turn their gum health right around.
MR
Maya Rahman
Patient Coordinator
The warm welcome at the door and the voice on the phone. Maya makes the practical side — booking, finance, plans — effortless.
Credentials
Regulated, registered, reassuring
GDC Registered
British Dental Association
CQC Registered
Invisalign Provider
Enlighten Whitening
15 years on Welbeck Street
Come and see for yourself
The friendliest first appointment you'll have had
Book a new-patient exam and meet the team. No pressure, no jargon — just a calm, honest start.